![]() “We watch very carefully as pandemic behaviors shift, look at some of the recent travel trends, et cetera, and we’re able to look at how our customer base behaves during this time,” she explained. We believe Q2 2019 is a more appropriate benchmark than Q2 2020, given that the year-ago quarter results reflect the initial and the greatest impact of the pandemic on our business … For the full year, we anticipate high single-digit to low double-digit revenue growth compared to 2020.”įrom the company’s early insights into newly vaccinated consumers’ behavior, Kozlowski said, it looks like these customers will continue much of their purchasing behavior. Kozlowski explained, “We expect second quarter revenue to improve over the same period in 2019. Still, the company ultimately expects growth over 2020 throughout the year. ![]() In the next quarter, the company expects losses relative to Q2 2020, which was the first fully in-pandemic quarter. So we feel really good about what we’re seeing when it comes to behavior coming through the pandemic, because of the work that we’ve done around higher quality customer attraction and retention.” “So we were focused on creating value, and that’s where you’re seeing some of these continued record numbers around value coming from, as far as revenue per customer, et cetera. “We were very focused on building product innovation that would drive sustainable growth,” President and CEO Linda Findley Kozlowski said on a call with analysts. Accordingly, Blue Apron has directed its focus toward retaining its customers more than acquiring new customers. ![]() ![]() One of the key issues that has always faced meal kit subscription services, and becomes especially relevant now as consumers begin once again to feel safe in brick-and-mortar grocery stores and in restaurants, is that of churn. The company saw a 15 percent year over year increase in orders per customer in Q1 2021, and a 22 percent increase in average revenue per customer to $331, with the number of customers increasing 4 percent year over year to 391,000, the company reported Thursday (May 6). In Blue Apron’s view, the post-pandemic future of meal kits is less about getting everyone on board and more about engaging more fully with the customers who already enjoy the service.
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